Owner of Target Marketing Focuses On Company’s Overall Mission and Brand

Written by Tina Dettman-Bielefeldt “In starting a digital marketing company, Lauren Yindra of Green Bay has one big goal. She promises to turn a company’s marketing efforts from “human to exceptional.”  The name of the business, Target Marketing, hones in on that vision. “By targeting specific demographics and tailoring marketing strategies to their interests, businesses […]

Brand Identity 101: How to Create a Strong Foundation for Your Business

Brand identity is more than just a logo and a catchy slogan. It is the overall image and perception that consumers have of your business. It is the essence of your company and what sets you apart from competitors. Building a strong brand identity is crucial for the success of any business, as it helps […]